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What makes a brand?

A brand creates relationships, creates advocacy, creates demand. A brand behaves a bit like a personality. Customers can have expectations of a brand; they know what is stands for and what it won't stand for. As such customers will defend their brand choices and pay more for them.

Why choose us? 

We are highly experienced experts in creative marketing strategy, brand communications, strategic design, copywriting, and UX-led websites. Led by Award-Winning Creative Brand Strategist, Lisa Glasgow, who has 30 years working for world's leading advertising agencies, we know how to drive results.

we create brands

what have we been uto recently? 

websperiences that  ROI 

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Explain Websperience

A website must deliver whatever your viewer is looking for in a matter of seconds. This is the UX experience: a strategy-driven, user-journey that considers different customer searches, so that everyone easily and effortlessly finds their way. We then add our design Wow – a visually engaging experience to surprise and delight your customers as they interact with your site. Our websperiences ensure your website is an enjoyable and memorable experience.

Explain ROI

A website is either selling a person, a product, an idea or a service. The point is, it’s selling and that means the return can be measured. A well structured, strategically designed site will improve the user’s experience and efficiently lead them to the payment page, so they can make the appropriate return on your investment.

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Lisa did a great job redeveloping our company website.

The most important aspect of her service is that she took the time to understand our business and the true commercial purpose of the website.

 

This enabled Lisa to build a website that matched our objectives and this has resulted in increased business.

David Andrews
Founder, MD, Chunky Onion Productions

brands we helped create

who are we? 

Lisa Glasgow, Creative Strategist/ Founder

Lisa is a highly awarded writer and a designer with a background in strategic branding and marketing. Lisa was responsible for the regional creative work for Unilever’s “Dirt is Good” laundry brands, delivering 5/5 performance rating from Unilever, making them the No.1 Global Laundry Brand, and adding 1 billion Euro turnover. Her team's redesign of the Nixplay website produced the best sales in 5 years. Lisa has won numerous international awards for both her creative execution and for successfully driving sales.

In collaboration with...

ET, Tarisha, Andrew, Jez, Misha, Marcin, Roxanne, Chris, Karen, Boaz, Emma. Just some of our talent collective. Designers, Art Directors, Business Futurists, Writers, Web Designers, Web Developers.

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We worked with Lisa and Tootsweet Concepts on our website UX, and what I really appreciated was that Lisa thought strategically.


It wasn’t just about design, she made the shopper journey simpler, cut down clicks, and the results showed up immediately: lower bounce rate, better conversions. Exactly the kind of partner you want when outcomes matter.

Prachi Chawla
Founder, CEO, Spriggo | Smarter Lunch Gear for Kids

hire Lisa as your Fractional 
Marketing Creative Director

Would you like  the same high-level marketing talent

as Unilever?

- Can I afford that ?

YES you can

- World-class creative leadership

- Top-level strategic analysis

- Quality-assured executions

at a fractional cost.

Contact

Lisa A. Glasgow

Tootsweeet Concepts Ltd. 

Suite 2006, 20th Floor,
340 Queens Road Central
Hong Kong

Tel: +852 9495 0155

Other Information

© Copyright Tootsweet Concepts Ltd. 2025

Written & Designed by Lisa A. Glasgow  

Created on Adobe XD and Wix

 

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