Animal Friends Pet Insurance
Turning an Underdog into a Major Consumer Brand.
Relaunching UK’s first ethical pet insurance company that supports animal welfare projects across the world.
Plasticine Heroes.
Our campaign used real Animal Friends pets and their owners - all created in PLASTICINE! They became the heroes of our stories highlighting the company’s charitable position.
Commission your own Animal Friend.
Animal Friends Members can commission their own personal Plasticine Pet, carrying the AF logo. This places the brand not just in their homes, but on the mantle piece - letting our customers proudly spread the word for us!
Successes!
Increased Web flow traffic by 40%
Increased ranking to #3 on Google for "pet insurance."
Created interchangeable & Animated Logos.
The dog & cat play with the ball. Horse tosses his head.
Client
Animal Friends
Service
Logo & Brand Design
Print campaign
Digital marketing
UX-informed Website Design
Timeline
2010 as Creative Director
for Hurricane, London
Website
Digital Marketing
Branding
Brand Bible
