MAC Cosmetics

Launching the new Shot of Colour Lip Oil across Asia. A multi-sensorial retail experience enabling customers to trial the product's key benefits: Moisture, Vibrant Colour and Long-lasting Gloss.

Client

MAC Cosmetics

Service

In-store / Pop-Up

Activation / Toolkit

Experiential Design

Timeline

2019 as Executive Creative Director
for Geometry Hong Kong

The pop-up event was designed to be modular

& scalable. for easy local market adaptation.

Launching the new Studio Fix Cushion Compact (SFCC) across Asia. A range of interactive workshops experiences enabling customers to understand the unique benefits of SFCC.

Shoppers are incentivised to complete all experiences through gamification and rewards. Scalable and modular for easy market adaptation of toolkit.