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Dirt is Good - Omo, Rinso, Persil
Lisa was part of the management team at Lowe Singapore that enabled Unilever’s Persil brand to add Euro 1 billion turnover between 2010-14 and become the No.1 Global Laundry brand.
We also proved that the world is almost one big global marketplace, by finding one idea that could traverse it. In the end we had to settle for two! Introducing the first global campaign for Dirt is Good... "Baby Head", and for the UK market: "Robo Cooking".
Client
Unilever
Service
TV / Print Advertising
Country
Global (except UK market)
2015 as Regional Creative Director
for Lowe Singapore
Timeline
Omo Dirt is Good - Brasil "Babyhead"
Play Video
DIG Babyhead
Country
UK Market
DIG Robocooking
Client
Unilever
Service
TV / Print Advertising
2015 as Regional Creative Director
at Lowe Singapore
Timeline
PERSIL Dirt is Good - UK "RoboCooking"
Play Video
Breeze Singapore - Come Out To Play
Client
Unilever
Service
Activation Experiment
Timeline
2014 as Regional Creative Director
at Lowe Singapore
Breeze Dirt is Good - Singapore "Come Out to Play" #makeymakey
Play Video
DIG Makey Garden
Breeze Singapore - Evolution Campaign
Client
Unilever
Service
Print / OOH
Awards
Cannes Lions 2012 - Gold - Outdoor Campaign
Spikes Asia 2012 - Silver - Print Campaign
Gongs 2012 - Gold & Silver - Print Campaign
Timeline
2012 as Regional Creative Director
at Lowe Singapore
DIG Evolution
Omo Brasil - Launch Campaign
Client
Unilever
Service
Print / OOH/ in store POS
Timeline
2015 as Regional Creative Director
at Lowe Singapore
DIG Brasil
Omo Dirt is Good - Brasil Launch Tira Manchas "Explosion"
Play Video
DIG TV
Dirt is Good TV
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