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Dirt is Good - Omo, Rinso, Persil

Lisa was part of the management team at Lowe Singapore that enabled Unilever’s Persil brand to add Euro 1 billion turnover between 2010-14 and become the No.1 Global Laundry brand.

We also proved that the world is almost one big global marketplace, by finding one idea that could traverse it. In the end we had to settle for two! Introducing the first global campaign for Dirt is Good... "Baby Head", and for the UK market: "Robo Cooking". 

Client

Unilever

Service

TV / Print Advertising

Country

Global (except UK market)

2015 as Regional Creative Director
for Lowe Singapore

Timeline

Omo  Dirt is Good - Brasil "Babyhead"

Omo Dirt is Good - Brasil "Babyhead"

Play Video
DIG Babyhead
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Country

UK Market

DIG Robocooking

Client

Unilever

Service

TV / Print Advertising

2015 as Regional Creative Director
at Lowe Singapore

Timeline

PERSIL  Dirt is Good - UK "RoboCooking"

PERSIL Dirt is Good - UK "RoboCooking"

Play Video

Breeze Singapore - Come Out To Play

Client

Unilever

Service

Activation Experiment

Timeline

2014 as Regional Creative Director
at Lowe Singapore

Breeze  Dirt is Good - Singapore "Come Out to Play" #makeymakey

Breeze Dirt is Good - Singapore "Come Out to Play" #makeymakey

Play Video
DIG Makey Garden

Breeze Singapore - Evolution Campaign

Client

Unilever

Service

Print / OOH

Awards

Cannes Lions 2012 - Gold - Outdoor Campaign

Spikes Asia 2012 - Silver - Print Campaign

Gongs 2012 - Gold & Silver - Print Campaign

Timeline

2012 as Regional Creative Director
at Lowe Singapore

DIG Evolution

Omo Brasil - Launch Campaign

Client

Unilever

Service

Print / OOH/ in store POS

Timeline

2015 as Regional Creative Director
at Lowe Singapore

DIG Brasil
Omo  Dirt is Good - Brasil Launch Tira Manchas "Explosion"

Omo Dirt is Good - Brasil Launch Tira Manchas "Explosion"

Play Video
KV 6.jpg
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DIG TV
Dirt is Good TV

Dirt is Good TV

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